Further together

Communication

5 December 2023 Business

INTERSPORT SPECIAL OPERATION

 

A partnership with INTERSPORT was launched with MOVIN for a special operation in December 2023.

Various iconic products were highlighted both in stores and on the famous retailer’s digital channels. A shop-in-shop was created on our partner’s website, and a large number of consumers were able to discover the world of the SERGIO TACCHINI brand. In addition, a Social Media campaign was displayed throughout the INTERSPORT ecosystem.

Captured by the creative agency SID LEE Paris, the campaign represents the modern, Italian and irreverent image of the Sergio Tacchini brand.

A great success on the eve of the festive season where MOVIN performed very well, making a large number of French people pleased.

 


10 January 2023 Business

COLLABORATION WITH JOBLIFE ESPORT

SERGIO TACCHINI’s bold heritage meets the innovative world of JOBLIDE ESPORT, the famous streamer collective on Twitch that participates in a large video game competitions.
The result of this collaboration is a colorful HOODIE with sharp lines, typically Sergio Tacchini spirit.


20 June 2022 Communication

ADVERTISING CAMPAIGN – ODT

MOVIN also promotes SERGIO TACCHINI brand through targeted communication campaigns, close to its retailers and consumers at Overseas Departments and Territories.


4 November 2021 Business

Sergio Tacchini x A$AP Nast Collaboration

Sergio Tacchini proudly partners with hip hop artist and style innovator A$AP Nast on a collaborative collection of apparel and footwear, reimagining iconic pieces from the Tacchini archives and inspired by Nast’s affinity for UK football hooligan culture.


18 March 2021 Business

Creation of Sergio Tacchini Europe and joint venture

Movin acquires the exclusive and perpetual license on Sergio Tachini products, excluding eyewear, watches and fragrances, in Europe, Africa and the Middle East. The joint venture between Sergio Tacchini Operation and Sergio Tacchini Europe will allow to develop the brand around the world with a global and organized strategy. In addition, Movin will take care of the creation of the collections, their promotion and distribution in eight European countries (France, Belgium, Luxembourg, Germany, Austria, Switzerland, United Kingdom and Russia), Africa and the Middle East.